John D. Elder III

John Elder

Chief Executive Officer

With an eye for identifying emerging opportunities, I’ve been building and leading successful business ventures since high school.

2003 Best practices and lessons learned at the companies I built and developed over 30 years were my cornerstones for founding Acclaim Energy to serve the newly deregulated electricity market. From the company’s early-stage development to the creation of its value proposition in an ever-changing electricity industry, I’ve always focused on advocating for valued clients while taking the company to new levels and tapping into new markets.

2002 I founded, developed and served as President of Resource Alliance Group, a non-profit that helped displaced energy executives launch their own business enterprises. Multiple new businesses were created as a result of the strategic planning and financing we provided for early-stage entrepreneurs. The company enjoyed rapid success and was rolled into the Houston Technology Center’s energy practice.

2001 During the dot com frenzy, I served as Senior Vice President at and was responsible for the delivery of an on-line auction platform in which live auctions were televised and real-time bidding was conducted via the Internet. This concept became — and remains — the auction industry standard.

1992 Roofing in Houston is big business, and I capitalized on the city’s rapid growth and development by forming Branson/Elder and building one of the premier commercial and residential roofing firms in the greater Houston area. Among our landmark projects making a lasting impression on Houston’s landscape are megachurch Second Baptist, with a membership of more than 63,000, and The Menil Collection, which houses Houston’s crown jewel of art, architecture and culture.

1984 Mine is a story about the American Dream. An entrepreneur at heart, my business career actually started when I was a kid in high school. I launched a roof repair business that provided income for me and work opportunities for my brothers and neighborhood friends. While I was in college at Creighton University earning a Bachelor of Arts in finance, the roofing company continued to grow and prosper. What started as a young man’s part-time job grew into a multi-million dollar enterprise that merged with a larger firm to achieve greater market share with a larger footprint.